Brief / 006 Four engagements, named industries, real numbers
Live · 2026 edition · v4.2
◎ Case studies

Receipts,
not testimonials.

Four engagements we can talk about. Each one names the industry, shows the exact channel mix, and prints day-0 to day-90 numbers next to the client quote. No stock shots. No "loved working with the team!" pull quotes.

Scan my site → Jump to the work
◎
£2.3M
of pipeline moved in the last 12 months
★
4
engagements, four different verticals
⚡
90d
average time to measurable revenue lift
∿
100%
client-signed before numbers go public
◎ The four

Four bets, four
different verticals.

Each card is the whole engagement — the leak, the plan we actually ran, the numbers at day 90, and a quote from the person who approved the invoice. No screenshot packs. No slide-deck theatre.

01 Legal · London · SEO rebuild + Digital PR
Mar → Jun 2025 90-day engagement
Technical SEO Content Digital PR

From page 4 to position 1 in a competitive London legal niche.

Niche solicitor firm had been investing in "SEO-friendly" content for three years. 600k qualified impressions per quarter were stuck on page 3–4 — visible to nobody. A 90-day sprint, zero ads.

The leak

Thin topical authority, no structured data, and 60+ high-intent pages fighting each other for the same queries. Competitors had fewer pages and better rankings.

The play

Consolidation of 60 pages into 18 pillar clusters, Core Web Vitals pass, LegalService schema, and a 12-publication digital PR sprint targeting UK legal media for authority links.

The result

Position 1 for three primary commercial keywords by week 11. Organic leads +340 %, £480 k in attributed pipeline within the engagement window.

02 B2B SaaS · EU · CRO + Paid + Attribution
Oct 2024 → Feb 2025 4-month engagement
CRO Paid Search Analytics

Trial-to-paid was 3.2 %. We made the product pay for itself before the free trial ended.

Series-A SaaS spending €38 k/month on Google and LinkedIn to pour water into a leaking bucket. Activation emails untuned, onboarding drop-off at step two, and no attribution between paid channel → paid user.

The leak

Trial signups looked healthy (2 400/month) but only 77 converted to paid. Most users churned before ever reaching the "aha" moment because onboarding had a dead-end form on step two.

The play

Rebuilt onboarding around the three actions that correlated with day-7 retention, rewired GA4 + HubSpot events end-to-end, and re-allocated 40 % of ad spend away from the highest-CPL, lowest-LTV channel.

The result

Trial-to-paid lifted from 3.2 % to 8.9 % (+178 %). Blended CAC dropped 31 %. Revenue per paid trial signup went from €18 to €52.

03 DTC e-commerce · UK · Paid + Content + LTV
Jan → Dec 2025 Full-year engagement
Paid Social Content Email / Retention

ROAS 1.8 → 4.2. Same ad spend, 2.4× the profit line.

UK DTC wellness brand with a good product and a bad account. Meta had been on autopilot for 14 months, creative testing was "whoever has time", and retention was invisible in the P&L.

The leak

48 % of ad spend was going to a single prospecting campaign with 0.8× ROAS. Email was a one-off welcome flow. Repeat purchase rate hadn't been looked at in 18 months.

The play

Killed the failing campaign, rebuilt prospecting around UGC creative testing (9 variants/week), layered a 5-touch post-purchase retention flow, and added a "second-order" prompt into the unboxing.

The result

Blended ROAS from 1.8 to 4.2. Second-order rate up 64 %. Annual contribution margin +£620 k on flat ad spend.

04 Local trades · Manchester · GEO & Local + Reviews
Feb → Apr 2025 60-day sprint
GEO & Local Reviews Schema

Invisible in the map pack. Then 5.1× more booked jobs in 60 days.

Family HVAC business across three Manchester postcodes, doing good work, getting 0–3 bookings a week from Google. Map pack was owned by two national chains with deeper review moats.

The leak

Google Business Profile stale since 2023, no service-area pages, zero local schema, and a review request process that existed only on paper. One star dominated by a single grumpy 2022 review.

The play

Rebuilt the GBP with weekly posts, 14 new service-area pages (one per postcode + intent), LocalBusiness + FAQPage schema, and a zero-friction review ask in the engineer's job-done text.

The result

Map pack position 1 in all three primary postcodes by day 54. Booked jobs from Google 5.1×. Review score 3.9 → 4.7 on 187 new reviews.

◎ Why only four

Four, not forty.

Most agencies publish a dozen logos and no numbers. We'd rather publish four engagements we can talk through line-by-line — with the client on the phone if you ask. More are in the pipeline; none ship here until the client signs off on the story and the numbers above.

◎ Your move

See your own
numbers in 60 seconds.

Run the same scan every client above started with. A senior strategist reads the result inside 48 hours and tells you which of the four playbooks fits — or when none of them do.

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