Brief / 003 The team · how we work
Taking briefs · 2026 edition · v4.2
◎ About

Three senior operators.
One opinion: fixing
beats reporting.

We left FTSE-250 teams, Series-B SaaS, and boutique agencies to build Grabfruits because clients kept asking us the same thing: "Can someone just fix it?" So we rebuilt the intake, the team, and the contract around that one question.

3
senior operators on the tools
A
12y+
avg agency experience each
A+
48h
from scan to senior call
0
juniors on your account
Scroll for the team dossier
◎ Manifesto

Built for the businesses we used to wish we worked with.

01

The agency we couldn't find.

After a decade inside FTSE-250 teams, Series-B SaaS, and boutique shops, we kept hearing the same line from founders: "I'm paying €5k a month and all I get is a PDF." The discipline we loved had turned into deliverables theater — long decks, polished dashboards, zero impact on the number that actually matters.

02

So we rebuilt it from the intake in.

We rebuilt the intake. Our scanner finds in 60 seconds what manual audits miss in days. We rebuilt the team. No juniors doing senior work — three operators who've already shipped the thing you're about to ask us to do. We rebuilt the contract. 30-day rolling, outcome clauses baked in, a single number you can point at every month.

03

And a few things we'll never do.

  • Lock you in for twelve months so the logo stays on our deck.
  • Send a vanity dashboard of 47 metrics that don't connect to revenue.
  • Hide ad spend and media fees inside the retainer line.
  • Assign you to a junior with a fancy title and a hand-off document.
  • Report on rankings for keywords nobody in your market types.
  • Promise an outcome we haven't already shipped for someone else.
◎ How we work

Four weeks from scan to shipped fixes.

Onboarding isn't a questionnaire PDF. It's a four-week sprint with a clear artifact at the end of each week — so you know, at every step, whether we're worth the retainer.

Week 01

Scan.

AI scanner runs 60-second audit. Senior strategist reviews it the same day — not next quarter. You get raw findings, annotated.

Artifact: annotated audit
Week 02

Plan.

Priority list sized by impact and effort, with the tradeoffs written down. You approve what ships first, second, not-yet. No surprise invoices.

Artifact: 90-day plan
Week 03

Fix.

We execute. Code, content, configs — whatever moves the needle. You watch in a shared Slack channel, not a quarterly business review.

Artifact: shipped changes
Week 04

Measure.

Numbers against the baseline we agreed in week 02. Not vanity metrics — the one the contract is tied to. Plan next month or part ways.

Artifact: outcome report
The humans behind the AI

AI-speed analysis.
Human accountability.

Every audit is reviewed by a senior strategist with real agency experience. You get a name, a face, and a direct line. Not a ticket system.
James K.
Head of SEO Strategy
12 years in technical SEO. Previously led search at two FTSE 250 brands. Obsessive about crawl budgets and E-E-A-T signals.
Technical SEO
Content Strategy
E-commerce
Sara M.
GEO & Local Growth Lead
Specialises in local search, Google Business Profile strategy, and multi-location SEO. Grew a regional chain from 0 to 4k monthly leads.
Local SEO
GBP Optimisation
Multi-location
Adam L.
Conversion & CRO Director
Data-led conversion specialist. Average 2.4× CRO improvement across client portfolio. Former head of growth at a Series B SaaS.
CRO
A/B Testing
UX Strategy
"We built Grabfruits because we were tired of watching clients pay $6k for a PDF they couldn't act on. Every audit we deliver ends with a call, a clear priority list, and a person you can actually reach." — James K., Co-founder
📍 Based in Prague, Czech Republic — serving US clients & brands worldwide
Free full audit

You've seen the leaks.
Now meet the people
who fix them.

Our analysis is AI-fast. But every report lands in the hands of a senior strategist — not a dashboard. A real person reviews your site, calls you, and builds a plan. What big agencies charge $5–8k for, we do for free.

Next available face to face review:
Grab your free audit
No obligation · Senior review · 48h turnaround
◎ Meet the team on a 15-minute call

No pitch deck.
Just your numbers.

60-second scan. 15-minute call with a senior strategist. A written audit in your inbox within 48 hours. Decide after, not before.

Scan my site → Book a call
3 operators · Prague-based · serving globally